HARD TO GET CLIENTS? YOUR ARE TOO GENERIC
BY GIGI
CHAPTER INDEX
"
I'm so talented,
I have outstanding portfolios,
but....
No one hires me,
Client rejects my proposals,
Keep losing project bids ...
YOU'RE SO TALENTED BUT, YOU'RE WAY TOO BROAD !!
BROAD IS HARD TO BUY
WHY BROAD SERVICES ARE HARD TO SELL
People rarely buy vague expertise. When your service sounds too broad, clients get confused.
Confused people delay, compare too much, or leave.
IF YOU SERVE EVERYONE, YOU FEEL GENERIC
WHY BROAD SERVICES ARE HARD TO SELL
Designer, consultant, or marketer is often too wide. The market sees too many similar people.
You become harder to remember, harder to refer, and easier to replace.
FOCUS ON ONE NICHE. DIG DOWN DEEPER!
NICHE MAKES YOU EASIER TO UNDERSTAND
WHY BROAD SERVICES ARE HARD TO SELL
A niche helps people instantly know what you do. The clearer your lane, the faster people can say: this is for me, or I know someone who needs this.
NICHE BUILDS TRUST FASTER
WHY BROAD SERVICES ARE HARD TO SELL
Specificity creates confidence.
A person who says I design premium coffee shops feels more credible than someone who just says I do interior design.
FOCUSED PORTFOLIOS SELL BETTER
WHY BROAD SERVICES ARE HARD TO SELL
If you already have portfolios, niche down even more.
Your past work becomes more powerful when it tells one clear story instead of showing random capabilities.
NICHE STARTS BROAD, THEN DIGS DOWN
WHY BROAD SERVICES ARE HARD TO SELL
You do not start at the deepest level immediately.
Usually it goes from broad niche to sub niche to sub-sub niche until your positioning becomes sharp and memorable.
THE NICHE LADDER
WHY BROAD SERVICES ARE HARD TO SELL
Use this simple structure: broad field, industry focus, then specific market angle.
This helps turn a skill into a sharper commercial offer.
NICHE LADDER EXAMPLES
INTERIOR DESIGNER TO PREMIUM COFFEESHOP BRANDING
EXAMPLE 1
Interior designer → restaurant designer → premium coffeeshop branding.
This is stronger because it moves from general skill, into one business category, into one clear premium use case.
GRAPHIC DESIGNER TO ARTISAN BAKERY PACKAGING
EXAMPLE 2
Graphic designer → F&B brand designer → packaging for artisan bakery brands.
This makes the offer feel specialized. Now the client knows exactly what kind of visual problem you solve.
VIDEOGRAPHER TO LUXURY PROPERTY SHORT VIDEOS
EXAMPLE 3
Videographer → property videographer → short form video for luxury apartment sales.
This is more sellable than just saying I make videos. It connects the skill directly to a business outcome.
COPYWRITER TO DENTAL CLINIC LANDING PAGES
EXAMPLE 4
Copywriter → healthcare copywriter → landing pages for dental clinics.
Now the positioning is clearer, easier to pitch, and easier to match with the right client.
WEB DEVELOPER TO BEAUTY BRAND SHOPIFY STORES
EXAMPLE 5
Web developer → ecommerce developer → Shopify stores for beauty brands.
This sounds more premium because it combines platform, business model, and target market in one sentence.
DEEPER NICHE, STRONGER MESSAGE
WHY BROAD SERVICES ARE HARD TO SELL
A good niche helps your bio, pitch, content, and portfolio all align.
People understand faster what you are known for.
NICHE DOES NOT LIMIT YOU
WHY BROAD SERVICES ARE HARD TO SELL
You can still do many things behind the scenes.
But in public, the market needs one sharp reason to remember and hire you.
START WITH WHAT YOU ALREADY HAVE
WHY BROAD SERVICES ARE HARD TO SELL
Look at your past projects. See what repeats most:
- industry
- client type
- problem solved
- style
- price levels
- outcome.
That pattern may be your niche clue.
A GOOD NICHE ANSWERS 3 THINGS
WHY BROAD SERVICES ARE HARD TO SELL
What do you do?
For whom?
For what specific kind of need?
If you can answer all three clearly, your service becomes much easier to sell.
FINAL WORDS : BEING SPECIFIC SELLS FASTER
WHY BROAD SERVICES ARE HARD TO SELL
Being broad feels safer. But being specific usually sells faster.
The market does not reward the most general.
It rewards the clearest.