YOUR EXPERTISE = REAL PROJECTS, ASSIGNMENTS, AND GIGS
All these formats below are concrete ways your knowledge becomes work you can actually get paid for. Use this as a menu, pick one to three paths that fit you, then commit to going deep.
HIGH-VALUE SERVICES
FRACTIONAL ROLES
EXAMPLES OF GIGS
Fractional CMO for a D2C brand with two strategy calls per month plus async review. Fractional Head of Product for a SaaS startup, guiding roadmap, experiments, and product decisions without a full time contract.
DONE FOR YOU SERVICES
EXAMPLES OF GIGS
Build a high converting landing page in seven days for a single offer. Set up a full email funnel from scratch, including lead magnet, nurture sequence, and sales sequence for one client.
AUDITS & DIAGNOSTICS
EXAMPLES OF PROJECTS
Run a 90 day marketing audit and priority roadmap for a small business. Deliver a website UX and conversion diagnostic report with concrete fixes and A/B test ideas.
RETAINER CONSULTING
EXAMPLES OF ASSIGNMENTS
Monthly strategy retainer for three SMEs with scheduled reviews and ongoing guidance. Ask me anything consulting via Slack or WhatsApp for founders who need fast expert opinions.
COMMUNITY & SUBSCRIPTION PLAYS
PAID COMMUNITY
EXAMPLES OF PAID COMMUNITY
Private group for creators who want their first one thousand dollars per month from content. Membership community focused on AI for accountants, sharing tools, workflows, and case studies.
OFFICE HOURS SUBSCRIPTION
EXAMPLES OF OFFERS
Weekly marketing office hours on Zoom where members bring real problems and get live feedback. Monthly design or product clinic sessions where subscribers can screen share and get expert review.
NEWSLETTER AS A PRODUCT
EXAMPLES OF MODELS
Paid newsletter with deep tactical breakdowns on growing local service businesses. Specialist newsletter on AI tools for teachers, with ready to use lesson ideas and templates each week.
DATA, TOOLS & SYSTEMS
PLAYBOOKS & OPERATING SYSTEMS
EXAMPLES OF PRODUCTS
YouTube Growth OS in Notion that covers ideas, scripting, publishing, and analytics tracking. Client Service OS for small agencies that standardizes onboarding, delivery, and reporting.
SPECIALIZED TOOLKITS
EXAMPLES OF TOOLKITS
Email sequence pack for ecommerce brands including welcome, abandoned cart, and win back flows. Interview question bank and hiring scorecard toolkit for sales or customer success roles.
AI ASSISTED SERVICES
EXAMPLES OF AI PLUS HUMAN OFFERS
AI powered research reports for SMEs where you design the prompts, verify the output, and deliver insights. AI generated 30 day social content calendars that you refine and approve before handing to clients.
B2B AND ENTERPRISE ANGLES
CORPORATE TRAINING PROGRAMS
EXAMPLES OF PROGRAMS
Four session AI literacy for managers program delivered live or virtually for a company. Two day service excellence bootcamp for hospitality teams with role plays and implementation plans.
WHITE LABEL CONTENT
EXAMPLES OF WHITE LABEL
Course curriculum on digital marketing licensed to multiple training providers under their brand. White label blog and email content packs that SaaS companies can publish as if written in house.
ADVISORY BOARD SEATS
EXAMPLES OF ROLES
Strategic advisor for a health tech startup, compensated in cash and a small equity stake. Advisory board member for a growing F&B chain, guiding expansion, brand, and customer experience.
EQUITY, REVENUE SHARE, AND LONG GAME
REVENUE SHARE PARTNERSHIPS
EXAMPLES OF DEALS
Growth partner for an online course creator where you redesign the funnel and take a percentage of new revenue. Performance based marketing arrangement for a local clinic with fees tied to booked appointments.
EQUITY FOR EXPERTISE
EXAMPLES OF STRUCTURES
Co founder role where you own product and growth in exchange for a defined equity stake. Long term advisor to a D2C brand with one to three percent equity for continued high impact guidance.
CURATION AND MATCHING
CURATED DIRECTORIES & SHORTLISTS
EXAMPLES OF CURATED ASSETS
Paid directory of the top AI tools for small businesses with reviews and use cases. Curated vendor list for B2B events where sponsors pay for premium or featured listings.
MATCHMAKING & BROKERAGE
EXAMPLES OF BROKERAGE
Match founders with vetted fractional CMOs and charge a finder fee on each successful engagement. Connect SMEs with trusted agencies or freelancers and earn a referral commission per closed deal.
RESEARCH & INSIGHT PRODUCTS
INDUSTRY REPORTS & INSIGHT PACKS
EXAMPLES OF INSIGHT PRODUCTS
State of local cafes in Jakarta report with data, trends, and opportunity maps for investors and owners. Annual AI adoption in SMEs insight pack sold to consultants, agencies, and software vendors.
CASE STUDY LIBRARY
EXAMPLES OF LIBRARIES
Library of before and after marketing turnarounds that shows the exact steps taken and results. Collection of detailed freelance career case studies that reveal pricing, deal flow, and positioning strategies.