People rarely buy the product. They buy a feeling, identity, or outcome. Use this deck to match your offer to the buyer’s hidden desire, then write hooks that promise that desire fast and clearly.
Created with StackSlide on AgentX.ID
HOW TO USE THIS
FAST METHOD
Step 1: Pick your target group.
Step 2: Choose 1 main desire.
Step 3: Promise a simple result.
Step 4: Prove it with one example.
Step 5: CTA: “Start here” with a clear first step.
Created with StackSlide on AgentX.ID
MEN
CHAPTER 1
Created with StackSlide on AgentX.ID
MEN 18–20’S
STATUS • IDENTITY • CONFIDENCE
They buy belonging and social proof.
Sell: glow-ups, skills that earn respect, “how to carry yourself.”
Hook: “Stop being invisible.”
Offer: style, fitness, social confidence, first job skills, dating basics.
Created with StackSlide on AgentX.ID
MEN 30 - 40'S
POWER • SECURITY • FREEDOM
They buy leverage and stability.
Sell: career acceleration, income systems, leadership, family security.
Hook: “More options, less stress.”
Offer: negotiation, productivity, investing basics, business frameworks, health optimization.