List of recently funded startups relevant to your niche
Description
Begin by visiting Kickstarter.com and searching for startups that have recently secured funding within your specific niche or industry. This step helps you target businesses that are actively growing and may require your services.
Deliverable
Spreadsheet or document with startup names and project details
WorkFlow
Client Acquisition Using Kickstarter
WorkStep 2
VERIFY ADVERTISING ACTIVITY OF TARGET STARTUPS
Goal
Determine which startups are actively advertising
Description
Use tools like BuiltWith.com to check if the identified startups are currently running online ads. This insight indicates their marketing activity and potential budget for external services.
Deliverable
Updated list marking startups with active ads
WorkFlow
Client Acquisition Using Kickstarter
WorkStep 3
FIND DECISION-MAKERS' CONTACT INFORMATION
Goal
Obtain verified emails of relevant decision-makers
Description
Leverage email discovery tools such as Reply.io to locate the email addresses of key decision-makers within the startups. Accurate contact information is essential for effective outreach.
Deliverable
Contact list with names, roles, and emails
WorkFlow
Client Acquisition Using Kickstarter
WorkStep 4
CRAFT AND SEND DIRECT, CONCISE PITCHES
Goal
Deliver clear and compelling outreach messages
Description
Instead of writing lengthy cover letters, prepare a brief and direct pitch that clearly communicates your offer and value proposition. Send these pitches to the decision-makers to increase the chances of engagement.
