START SMALL INSIDE A BIG MARKET

Start with a large market like finance, healthcare, or marketing. Then narrow down into a specific sub-niche where competition is smaller and users have clearer pain points.

MAP THE FULL WORKFLOW

UNDERSTAND THE WORK END TO END

Study how the niche works from start to finish. Document every step people go through to complete their work.

IDENTIFY WHERE MONEY CHANGES HANDS

FIND THE REVENUE MOMENTS

Look for the exact moments where payment happens. These are usually the highest-value places for software to insert itself.

SPOT REPETITIVE MECHANICAL TASKS

REPETITION IS AUTOMATION OPPORTUNITY

Find tasks that happen repeatedly every day. Repetitive actions are the easiest targets for automation.

QUANTIFY THE COST OF THE WORKFLOW

PUT A NUMBER ON THE PAIN

Calculate how much time or money the workflow consumes. Once you quantify the cost, the value of your SaaS becomes much easier to sell.

CREATE SCROLL-STOPPING CONTENT

BUILD ATTENTION BEFORE THE PRODUCT WINS

Build media around the niche. Share insights, tips, and workflow pain points to attract an audience that already cares about the problem.

STUDY CONTENT ENGAGEMENT

ENGAGEMENT REVEALS DEMAND

Analyze posts that get saves, replies, and direct messages. These signals show where real interest exists.

DOUBLE DOWN ON ORGANIC WINNERS

REPEAT WHAT ALREADY WORKS

When a piece of content performs well organically, create more content around that same angle, pain point, or format.

RUN PAID ADS ON PROVEN CONTENT

PROMOTE WHAT HAS ALREADY PROVEN ITSELF

Turn successful organic posts into ads. If they work organically in the niche, there is a strong chance they can work as paid campaigns too.

CAPTURE EMAILS FROM DAY ONE

OWN THE AUDIENCE RELATIONSHIP

Build an email list early. Social platforms can change anytime, but email gives you a direct channel to your audience.

PERFORM THE WORKFLOW MANUALLY

DO THE WORK BEFORE YOU AUTOMATE IT

Start by doing the service manually. This gives you a practical understanding of the actual problem and outcome.

DOCUMENT EVERY STEP PRECISELY

PRECISION CREATES SYSTEMS

Write down each part of the process in detail so it can later be standardized, delegated, or automated.

SEPARATE JUDGMENT FROM MECHANICAL TASKS

KNOW WHAT HUMANS SHOULD KEEP

Figure out which tasks require human judgment and which are purely repeatable mechanical actions.

CONVERT MECHANICAL TASKS INTO AGENT WORKFLOWS

TURN REPETITION INTO AUTOMATION

Mechanical tasks are ideal candidates for AI agents and structured workflow automation.

DESIGN AI AGENTS TO COMPLETE TASKS

BUILD AGENTS AROUND SPECIFIC OUTCOMES

Each AI agent should be responsible for clear tasks inside the workflow.

CONNECT AGENTS TO REAL TOOLS

AGENTS NEED ACCESS TO SYSTEMS

Agents become useful when they connect to email, CRM, payments, Slack, and other real tools.

ADD ORCHESTRATION AND VERIFICATION

COORDINATION IS THE NEW INTERFACE

Future software will coordinate multiple agents, manage retries, and verify outputs before delivering results.

STORE USER PREFERENCES AND MEMORY

MEMORY BECOMES YOUR MOAT

Track user behavior and preferences so the product becomes smarter over time.

LAUNCH NARROW WITH HIGH-TOUCH ONBOARDING

GO DEEP BEFORE YOU GO BROAD

Serve a small group extremely well first and learn quickly.

PUBLISH MEASURABLE PROOF

PROOF SELLS BETTER THAN CLAIMS

Show measurable results such as hours saved or revenue increased.

SHIFT FROM PER-SEAT PRICING

TRADITIONAL SAAS PRICING IS WEAKENING

Charging per user seat is becoming less attractive in the AI era.

ADOPT PER-TASK PRICING

CHARGE FOR WORK DONE

Customers increasingly prefer paying for tasks completed.

MOVE TOWARD OUTCOME PRICING

PRICE BASED ON VALUE DELIVERED

The best pricing aligns with results delivered to the customer.

EXPAND INTO ADJACENT WORKFLOWS

GROW SIDEWAYS IN THE WORKFLOW

After solving one workflow, expand into nearby ones.

ORCHESTRATE MULTIPLE AGENTS

BUILD AN AGENT ECOSYSTEM

Multiple agents should collaborate across the workflow lifecycle.

BUILD SWITCHING COSTS

DATA AND MEMORY CREATE LOCK-IN

The more data your product stores, the harder it is to replace.

TURN POWER USERS INTO CASE STUDIES

SUCCESS STORIES DRIVE GROWTH

Real user stories build trust and attract more customers.

HIRE OPERATORS FROM THE NICHE

DOMAIN EXPERTS ACCELERATE PROGRESS

Industry insiders understand problems better than outsiders.

REINVEST PROFITS INTO GROWTH

REINVEST IN PRODUCT AND DISTRIBUTION

Use profits to improve features and expand reach.

BECOME THE DEFAULT EXECUTION LAYER

OWN THE WORKFLOW OF THE NICHE

The goal is to become the software layer that runs the core workflow for that niche.