CLASSES = SCALABLE VERSION OF YOUR BRAIN
Structured classes turn your knowledge into a repeatable learning experience. You design once, deliver many times, and get paid by enrollment instead of only by hours.
DESIGNING YOUR CLASS
START WITH ONE CLEAR OUTCOME
STUDENTS PAY FOR A RESULT, NOT INFORMATION
Define your class in one line: who it is for, what problem it solves, and what they can do at the end. Example: “Beginner freelancers get their first three paying clients in 30 days without paid ads.”
DEFINE YOUR IDEAL STUDENT AND LEVEL
BEGINNER, INTERMEDIATE, OR ADVANCED
Decide if your class is for beginners, improvers, or experienced pros. Speak to one avatar clearly, such as “junior designers switching to freelance” or “small cafe owners with no marketing team.”
BREAK IT INTO MODULES AND LESSONS
TURN EXPERTISE INTO A ROADMAP
Split the journey into three to six modules, each with a milestone. Inside each module, create short lessons with one idea and one action. Think: learn, apply, share. Avoid long, unfocused lectures.
CHOOSE DELIVERY STYLE
LIVE, RECORDED, OR HYBRID
Decide between self-paced videos, live cohorts, or a mix. Self-paced is evergreen and low touch. Live cohorts feel intense and premium. Hybrid gives the best of both: structure plus interaction.
SET DURATION AND WEEKLY WORKLOAD
MAKE COMMITMENT CLEAR
Pick a clear time frame such as four, six, or eight weeks. Tell students how many hours of content and practice per week to expect. Example: “Two hours of lessons plus two hours of exercises weekly.”
CREATE SUPPORTING ASSETS
MAKE LEARNING TANGIBLE
Add worksheets, checklists, templates, example files, and swipe copy. These assets often become separate digital products later, and make your class feel practical instead of theoretical.
ONLINE PLATFORMS TO HOST AND SELL
GUMROAD: SIMPLE CLASS CHECKOUT
SELL ACCESS AND HOST FILES
List your class on Gumroad with a clear promise, curriculum, and bonuses. Upload videos, slide decks, and PDFs, or link to private YouTube or Vimeo. Offer early bird pricing and discount codes.
COURSE MARKETPLACES
UDEMY, SKILLSHARE STYLE
Publish a version of your class on marketplaces that already have students. Use marketplace traffic to test topics, gather reviews, and then upsell serious students into your higher tier programs.
YOUR OWN SITE WITH SHOPIFY OR WOOCOMMERCE
OWN THE BRAND AND MARGINS
Sell class access as a digital product in your own store. Protect lessons behind a login or member area. Bundle classes with merch, templates, or 1:1 calls to increase average order value.
SUBSTACK / BEEHIIV EMAIL CLASSES
LESSONS DELIVERED TO THE INBOX
Turn your curriculum into a newsletter-based course. Schedule weekly lessons, exercises, and case studies. Keep some lessons free and put deeper modules behind a paid subscription tier.
DRIP COURSES VIA EMAIL PLATFORMS
MAILCHIMP, CONVERTKIT, KLAVIYO
Build an automated email sequence where each email is one lesson. When a student signs up, they receive lesson one immediately, then the rest in order. Perfect for 7-day or 30-day challenge classes.
WHATSAPP / TELEGRAM MICRO-CLASSES
TEACH WHERE PEOPLE ALREADY CHAT
Run bite-sized classes delivered by daily messages, voice notes, and short videos. Charge a one-time fee for a 7-day or 14-day micro-class, then upsell successful students into longer programs.
LIVE DELIVERY AND COMMUNITY LAYER
ZOOM OR GOOGLE MEET FOR LIVE CLASSES
SIMPLE AND UNIVERSAL
Host live sessions on Zoom or Google Meet. Use slides and live demos, then leave time for Q&A. Record every session and give replays as part of the class or as a separate lower-priced product.
FACEBOOK GROUPS, DISCORD, OR TELEGRAM
CLASSROOM AND COMMUNITY IN ONE
Open a private space only for enrolled students. Use threads or channels for questions, homework, and peer feedback. This reduces support load and builds social proof as students share progress.
COHORT-BASED CLASSES VIA LINKEDIN AND EMAIL
LAUNCH IN CYCLES
Announce a specific start date and limited seats on LinkedIn and to your email list. Collect applications or direct payments, welcome students in a group, and guide everyone through the same weekly schedule.
OFFICE HOURS, LABS, AND FEEDBACK LOOPS
MAKE LEARNING STICK
Add weekly office hours where students can bring questions and screenshare. Run implementation labs where you work through one task live. Offer optional paid homework review or portfolio feedback.
OFFLINE CLASSES AND HYBRID FORMATS
IN-PERSON WORKSHOPS
LOCAL CLASSES IN REAL ROOMS
Run evening or weekend workshops in coworking spaces, hotels, studios, or cafes. Examples: beginner photography, “AI for small businesses,” barista basics, or productivity bootcamps for teams.
CORPORATE IN-HOUSE TRAINING
B2B VERSION OF YOUR CLASS
Adapt your curriculum to company-specific use cases and tools. Charge per day, per team, or per program. Offer follow-up Q&A sessions, implementation clinics, and progress checks as add-ons.
HYBRID: TEACH LIVE, SELL THE REPLAY
ONE CLASS, TWO PRODUCTS
Deliver the material once to a live cohort, then package the recordings, slides, and worksheets as a self-paced course. Live students pay more; future buyers can learn from the replay at a lower price.
PARTNER WITH VENUES, SCHOOLS, AND COMMUNITIES
BORROW OTHER PEOPLE’S AUDIENCE
Collaborate with coworking spaces, local schools, or niche communities that want workshops for their members. They host and bring the audience; you bring the curriculum and split revenue or charge a flat fee.
CERTIFICATES, BADGES, AND PORTFOLIOS
MAKE OUTCOMES VISIBLE
Give completion certificates, digital badges, or portfolio-ready projects as deliverables. This increases perceived value and makes it easier for students to justify the class as a career investment.
PRICING, PACKAGING, AND FUNNELS
SIMPLE PRICING PATTERNS
ONE-TIME, TIERS, AND PLANS
Start with one clear price. Later add tiers: basic (recordings only), plus (live Q&A and feedback), and premium (1:1 support). For higher ticket programs, let students pay in two or three monthly installments.
STACK UPSELLS AROUND YOUR CLASS
FROM CLASS TO ECOSYSTEM
Offer add-ons such as private 1:1 sessions, done-for-you audits, or template bundles. After class, invite students into advanced levels, membership communities, or ongoing group coaching containers.
FREE FRONT-END, PAID BACK-END
USE FREE CLASSES TO FIND BUYERS
Run a free mini-class or challenge to demonstrate value and build trust. At the end, pitch a deeper paid class or mentorship. Use this funnel to keep discovering serious students without hard selling to strangers.
SCHOLARSHIPS AND B2B PRICING
MATCH PRICE TO BUYER TYPE
Offer a few scholarship spots or pay-what-you-can for students or job seekers. Charge higher rates for corporate seats, where one decision can enroll an entire team. Keep price logic fair but strategic.
FROM ONE CLASS TO A MINI ACADEMY
STACK YOUR CURRICULUM OVER TIME
Start with one flagship class, then add a beginner prep course, advanced level, and a specialized track. Over time you build an academy: a clear path from first contact with your topic to real-world mastery.