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FIVERR CEO & FOUNDER, MICHA KAUFMAN: "IF YOU’RE NOT ADAPTING TO AI, F* YOU. YOU’RE DONE!"

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“IF YOU’RE NOT ADAPTING TO AI, F* YOU. YOU’RE DONE!”

The brutal wake-up call from Fiverr CEO, Micha Kaufman

This is not your average motivational talk. It’s a battlefield report. If you’re not leveling up with AI, you’re not just falling behind — you're obsolete. Micha Kaufman doesn’t sugarcoat the future.

“IT'S NOT MY JOB TO MAKE YOU BETTER”

Personal growth is your responsibility — not your employer’s.

You’re not a child. You’re not owed anything. According to Kaufman, the notion that your workplace should upgrade your skills is outdated. Want to thrive in the AI era? Train yourself. Build yourself.

“AUTOMATE 100% OF YOUR JOB”

And use your freed-up brain to do what machines can’t.

Replace your entire job with automation. Why? Because then you’ll have the time to do the real, irreplaceable human work; strategy, creativity, and nonlinear thinking. The future isn’t fewer human

“AI IS NOT KILLING YOUR JOB. YOUR COMPLACENCY IS.”

Fear of AI = Failure. Period.

Dont fear AI. If you’re scared, you’re stuck. And if you’re stuck, you’re done. AI isn’t the problem, your refusal to evolve is. You either build value or become a burden.

“DON’T WORK? DON’T EAT.”

No passion, no hustle, no reward.

He doesn’t mince words: if you don’t want to work, the exit is on the ground floor. Society doesn’t owe you a soft landing. Survival, and success belong to those who adapt, compete, show up everyday

“THERE ARE TOO MANY STARTUPS — AND MOST WILL DIE”

The AI gold rush is creating garbage, not gold.

Everyone’s building, cloning, and launching, without differentiation, most are noise. AI isn’t a guarantee, it’s just the first step. Real value still needs to be built on top.

“TIME TO CLONE? 10 DAYS.”

Speed alone is worthless without velocity.

Building something cool? Great. someone can clone it tomorrow. Your edge isn’t speed, it’s insight, direction & deep differentiation. That’s how you stay ahead in AI world where anyone can build fast

“DEFENSIBILITY MOVED UP THE STACK”

It’s not about what you build — but who’s building it.

AI leveled the playing field. So the real edge now? Founders. Their obsession. Their clarity. Their speed of thought. Micha bets on people, not features. And so should you.

“COPYRIGHT IS DEAD. MOTIVATION MIGHT DIE WITH IT.”

If AI steals your work, why keep creating?

AI doesn’t credit creators. It trains on your content and gives nothing back. When recognition & reward vanish, what’s left? A future creators stop creating. Not a tech problem — that’s a civilization

“REDUCE THE COST OF FAILURE. INCREASE THE SPEED OF LEARNING.”

Build faster. Fail cheaper. Win smarter.

Fiverr tests thousands of ideas. Most fail — and that’s okay. The goal isn’t perfection. It’s velocity with direction. If your company can’t ship, fix the infrastructure. Then flood it with smart bets

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