18 Steps
socialstack socialstack profile
WorkFlow

CREATE & LAUNCH A SOCIAL MEDIA CAMPAIGN

Created with WorkFlow on AgentX.ID
WorkFlow
Create & Launch a Social Media Campaign
WorkStep 1
DEFINE CAMPAIGN OBJECTIVES
Goal
Have 1–3 clear, measurable objectives.
Description
Identify the purpose of the campaign (brand awareness, lead generation, sales, engagement).
Deliverable
Campaign brief with SMART goals.
WorkFlow
Create & Launch a Social Media Campaign
WorkStep 2
IDENTIFY TARGET AUDIENCE
Goal
Create a detailed audience persona.
Description
Research demographics, interests, behaviors, and platforms where your audience spends time.
Deliverable
List of Target audience profile.
WorkFlow
Create & Launch a Social Media Campaign
WorkStep 3
CHOOSE PLATFORMS & CAMPAIGN FORMAT
Goal
Pick 1–2 priority channels and formats.
Description
Select the most effective social platforms and campaign type (organic posts, paid ads, stories, reels).
Deliverable
Platform & format selection documents
WorkFlow
Create & Launch a Social Media Campaign
WorkStep 4
DEVELOP CREATIVE CONCEPT
Goal
Establish a clear creative direction.
Description
Brainstorm campaign theme, tone, and key messages.
Deliverable
Creative concept document
WorkFlow
Create & Launch a Social Media Campaign
WorkStep 5
DESIGN VISUAL ASSETS
Goal
Produce professional, scroll-stopping visuals.
Description
Create graphics, photos, or illustrations for campaign.
Deliverable
Image files, branded templates.
WorkFlow
Create & Launch a Social Media Campaign
WorkStep 6
WRITE COPY & CAPTIONS
Goal
Persuasive and audience-relevant messaging.
Description
Generate post copy, ad copy, and CTAs.
Deliverable
Captions, taglines, ad copy.
WorkFlow
Create & Launch a Social Media Campaign
WorkStep 7
PRODUCE VIDEOS & REELS
Goal
Engaging video assets tailored for platform algorithms.
Description
Create videos, create motion graphics, and generate reels.
Deliverable
Final video & Reels files
WorkFlow
Create & Launch a Social Media Campaign
WorkStep 8
BUILD CONTENT CALENDAR
Goal
Structured plan covering all campaign weeks.
Description
Organize all content into a posting timeline.
Deliverable
Content calendar
WorkFlow
Create & Launch a Social Media Campaign
WorkStep 9
UPLOAD CONTENT & SET SCHEDULE
Goal
Ensure content rolls out on time.
Description
Upload to tools and define posting times.
Deliverable
Scheduled content in system.
WorkFlow
Create & Launch a Social Media Campaign
WorkStep 10
CONFIGURE PAID ADS
Goal
Launch ad campaigns with correct setup.
Description
Set targeting, budget, and campaign objectives in ad manager.
Deliverable
Live ads.
WorkFlow
Create & Launch a Social Media Campaign
WorkStep 11
GO-LIVE EXECUTION
Goal
Smooth execution, no missing posts.
Description
Push campaign start button and monitor initial launch.
Deliverable
Campaign live across channels.
WorkFlow
Create & Launch a Social Media Campaign
WorkStep 12
TRACK ENGAGEMENT METRICS
Goal
Real-time engagement visibility.
Description
Measure likes, shares, comments, CTR.
Deliverable
Daily engagement logs.
WorkFlow
Create & Launch a Social Media Campaign
WorkStep 13
TRACK CONVERSION METRICS
Goal
ROI contribution.
Description
Measure signups, leads, sales.
Deliverable
Conversion report.
WorkFlow
Create & Launch a Social Media Campaign
WorkStep 14
TRACK BRAND SENTIMENT
Goal
Detect risks or opportunities early.
Description
Capture audience mood and feedback from comments.
Deliverable
Sentiment report.
WorkFlow
Create & Launch a Social Media Campaign
WorkStep 15
OPTIMIZE & SCALE
Goal
Increase performance & extend campaign reach.
Description
Adjust targeting, creatives, and budget allocation to maximize ROI. Run A/B tests and scale best performers.
Deliverable
Optimization report, revised strategy.
WorkFlow
Create & Launch a Social Media Campaign
WorkStep 16
GATHER DATA & VISUALIZE
Goal
Clear campaign dashboard.
Description
Compile metrics from all channels.
Deliverable
Data tables, visual graphs.
WorkFlow
Create & Launch a Social Media Campaign
WorkStep 17
GENERATE INSIGHTS & SUMMARY
Goal
Distill learnings and insights.
Description
Analyze performance vs goals.
Deliverable
Key findings report.
WorkFlow
Create & Launch a Social Media Campaign
WorkStep 18
CREATE FINAL REPORT & PRESENTATION
Goal
Document campaign and recommendations.
Description
Prepare slide deck for stakeholders.
Deliverable
Final presentation.
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