WorkFlow
Identify Niche Market
WorkStep 1
CONDUCT MARKET RESEARCH

Goal
Understand market dynamics and customer needs.
Description
Gather data on potential markets and consumer behavior.
Deliverable
Market research report
WorkFlow
Identify Niche Market
WorkStep 2
ANALYZE COMPETITORS

Goal
Identify competitive landscape and gaps.
Description
Evaluate competitors within potential niche markets.
Deliverable
Competitor analysis report
WorkFlow
Identify Niche Market
WorkStep 3
DEFINE TARGET AUDIENCE

Goal
Create a clear profile of the ideal customer.
Description
Segment the market based on demographics and psychographics.
Deliverable
Target audience profile
WorkFlow
Identify Niche Market
WorkStep 4
VALIDATE NICHE MARKET

Goal
Confirm market viability and interest.
Description
Test the identified niche with potential customers.
Deliverable
Validation report
WorkFlow
Identify Niche Market
WorkStep 5
DEVELOP MARKETING STRATEGY

Goal
Outline promotional tactics and channels.
Description
Create a tailored marketing plan for the niche market.
Deliverable
Marketing strategy document
.