Create clarity

Who am I talking to
Example: “Gen Z in HK who feel lost about work and money.”

What change do I want for them
Example: “Help them feel less lost and take one small action each week.”

Where will I post first
Pick one primary battlefield:
TikTok / Reels / Shorts (video-first)
Instagram / X / Threads (text + visuals)

Write one line for each:
“My audience is…”
“I help them go from… to…”
“My main platform is…”.

in this case :
“My audience is GenZ”
“I help them go from feeling lost to grow”
“My main platform is TikTok”.

Clear topics guide

Think of pillars as “chapters of your account”.

for example:
Pain & Confusion
Discipline & Habits
Relationship 7 Boundary
Money & Work

Rules:
Each pillar must connect to your audience’s real daily problems.

To make it clear.

“This pillar (...) exists to help my audience with…”.

For each pillar, list:
3–5 core keywords (big themes)
5–10 long-tail or emotional phrases (how people really say it)

Example for one pillar:
Pillar: PAIN & CONFUSION

Core keywords:
“overthinking”, “burnout”, “quarter life crisis”, “loneliness”, “regret”

Long-tail / emotional:
“I feel behind everyone”
“I don’t know what I’m doing with my life”
“I’m tired but I can’t stop”
“Nothing is really wrong but I’m not happy”
“I’m scared I wasted my 20s”

Do this for every pillar.

Sources for keywords:
Comments and DMs people send you
Questions friends ask you in real life
Search bar suggestions (YouTube, TikTok, Google)
Titles of videos and posts that already perform well in your niche

Small action:
Take one pillar and write at least 10 raw phrases your audience would actually say out loud.

Have better list keywords ready for

Eg.
Keyword: “discipline & habits”

Explain it
“What discipline actually means for content creators (it is not ‘posting every day’)”
“Why habits beat motivation if you want your social media to grow this year”
“Discipline is a system, not a personality trait: how small routines create big reach”

Show how
“How to build a 30-minute daily content habit even if you are ‘busy all the time’”
“How to design a simple morning routine that produces at least 1 post per day”
“How to turn your weekly chaos into a 3-block habit: plan, create, publish”

Common mistake
“Stop relying on motivation: 5 ways this is secretly killing your consistency”
“The mistake of ‘all-in for 7 days, ghost for 3 weeks’ and how to fix it”
“Why copying other people’s routines fails, and how to build one that fits your life”

Before and after
“From inconsistent to predictable: real posting pattern of a coach before and after one habit change”
“30 days of discipline: what happened when a café owner committed to 20 minutes per day”
“From ‘no time to post’ to ‘2 posts per day’: schedule comparison before vs after”

Framework
“3 disciplines every creator needs: planning, making, publishing”
“The 1–3–7 framework: 1 daily habit, 3 weekly blocks, 7 content outputs”
“The Habit Ladder: daily micro-habit, weekly deep work, monthly review for creators”

Step-by-step
“How to go from feeling lost to having a simple 90-day plan.”

Story
“I used to…” / “A friend of mine…”
“At 35, he was earning good money but couldn’t sleep. Here’s why.”

My rule
“My rule about anxiety: don’t believe thoughts that arrive after midnight.”

Contrarian
“Everyone says X. Reality is Y.”
“Everyone says you need more motivation. Most of you need less noise.”

Every single post should follow a simple skeleton.

Think:
Hook → Tension → Value → Proof → CTA

Breakdown:
1. Hook
1 line that stops the scroll.
Use: number, pain, secret, strong claim, or direct call-out.

Example: “Your 20s are not for success. They’re for not ruining your 30s.”

2. Tension
Describe the current pain or confusion.

Example: “You keep thinking you’re behind because Instagram shows you the highlight reel of people who are in chapter 10 while you’re in chapter 2.”

3. Value
Give them 1–3 clear points, not 10.

Example:
Define your decade mission.
Pick one skill that compounds.
Protect your sleep and your mind.

4. Proof / Credibility
Short line: personal story, observation, or mini case.

Example: “Every guy I know who burned out in his 30s had the same pattern: no mission, only metrics.”

5. CTA (Call to action)
Save, share, comment, or reflect.

Example: “Save this for the night you feel behind again.”


For video, this turns into:
First 3 seconds: hook line spoken.
Next 5–7 seconds: tension.
Next 20–40 seconds: value.
Last 3–5 seconds: proof + CTA.

Small action:
Take one idea and write these 5 parts as text. That is your script and caption skeleton.

For each idea,
decide the primary format based on :
- Goal
- Platform
- Depth required
- Visual vs verbal

Use a simple mapping :
1. Quick insight
and/or
hook heavy >>>
TikTok, Reels, Shorts, Threads, X single post

2. Deeper explanation
and/or
frameworks >>>
Instagram carousel, LinkedIn post, long Threads/X, YouTube long form

3. Proof
and/or Case study >>
Carousel, Reels with screenshots, YouTube breakdown

4. Conversation starter >>>
Threads, X, Stories question, polls

Example:
- Idea
“How to turn your messy ideas into 4 clear content pillars in 20 minutes”

- Formats
TikTok / Reel:
“20-minute content pillar sprint” with on-screen checklist

Carousel:
“Slide by slide: 4 questions to find your content pillars”

Threads:
Step-by-step written thread, then pinned

Using the blueprint,
draft:

- Video beats
- On-screen text
- Voiceover or talking points
- Carousel copy
- Caption + CTA

Example for a Reel about "Discipline”:
Hook on-screen text
“If your feels lazy, force yourself to show up”

Beat 1
Show messy room, say: “Everyone have options”

Beat 2
Do it in 3-way:
Wake up, Breathe, Say "Im Ready"

Beat 3
Quick example for a café

Beat 4
CTA: “Comment SHOWUP and I’ll send you the more details how to encourage yourself in 10 minutes”

Create the actual media:

Record video
Vertical, 9:16
Good audio is more important than perfect visuals
Design graphics
Carousel templates
On-brand colors and typography
Export variants
TikTok, Reels, Shorts versions
IG feed vs Story crop if needed
Keep a simple naming convention
[Pillar]_[Keyword]_[Format]_[Date]
Output of this step
Finalize media files
ready to upload

Good content dies in chaos.
You need a repeatable mini-process.

For each post:

- Idea
- Hook
- Script or caption
- Visual
- Video:
A-roll, B-roll, talking head
- Static:
carousel, quote card, or photo
- Edited/formatted for the platform
- Caption + hashtags
- Thumbnail or first-frame text ready
- Scheduled or posted

Decide:
Posting time based on audience
Frequency per week
Distribution plan

For each piece:
Post on primary platform first

Then repurpose on others:
Reel → TikTok → Shorts

Carousel → LinkedIn, Pinterest (if relevant)

Thread/X → screenshots for Stories

After posting,
track:
- Hook performance
- First 3 seconds view rate
- Impressions vs watch time
- Engagement
- Likes, comments, saves, shares
- Action
- Clicks, DMs, signups, replies with keywords

Turn this into a simple weekly review:
- Top 3 posts
- What hook worked
- Which pillar and keyword
- Bottom 3 posts
- Where we lost attention
- Was the idea too abstract or too complex

Then update:
- Pillars
- Double down on pillars that pull in saves and shares
- Keywords
- Add new keywords from comments and questions
Ideas

Turn winning posts into :
- Deep dives
- Learn more about keywords