1) Strategy and Direction
- Define content pillars, messaging, and brand voice
- Plan the weekly and monthly content calendar
- Align content to business goals (awareness, leads, sales, retention)

2) Content Production
- Create short-form videos, carousels, & supporting visuals
- Write hooks, captions, and on-screen copy optimized for retention
- Edit content for clarity, pacing, & platform best practices
- Repurpose one idea into multiple assets across platforms

3) Publishing and Channel Operations
- Schedule & publish posts across platforms
- Manage content organization, file - naming, and asset library
- Coordinate simple campaigns & launches.

4) Community and Engagement
- Respond to comments & messages w/ guidelines
- Encourage conversations to increase reach

5) Performance Tracking and Optimization
- Weekly performance summary (reach, saves, shares, clicks, leads)
- Identify what content formats and topics are winning