Plausible Analytics

plausible analy
Plausible Analytics by Plausible
Data Analytics SEO/SEM Platform Analytics
Plausible Analytics is a powerful, privacy-focused web analytics solution designed as a straightforward alternative to Google Analytics. With its lightweight script and cookie-free tracking, it enhances site performance while respecting user privacy. Users benefit from clear insights into their traffic without the complexity often associated with traditional analytics platforms. Built on European infrastructure, it promises high reliability and data security, appealing to businesses seeking ethical analytics options. Its user-friendly interface allows for quick access to critical metrics, making it suitable for both experienced developers and those with little analytics knowledge.

Basic Capabilities :
Real-time Dashboard, Automatic Scroll Depth Tracking, SEO Performance Tracking, Conversion Funnels, Privacy-friendly Measurement
GOOD FOR
PERSONAL: Ideal for individual site owners and freelancers who need clear insights without complexity, enhancing their marketing efforts and site optimization.
BUSINESS: Designed for teams and organizations needing to track multiple sites, this tool supports collaborative efforts through its team management and report-sharing features, ultimately driving better business outcomes through informed decision-making.
FEATURES
REAL-TIME DASHBOARD: Monitor live traffic and key metrics with updates every 30 seconds, ensuring you stay informed about visitor activity without needing page refreshes.
AUTOMATIC SCROLL DEPTH TRACKING: Track user engagement with scroll depth automatically on every page, allowing sites to evaluate content effectiveness without additional setup.
SEO PERFORMANCE TRACKING: Connect directly with Search Console to visualize search queries and organic performance, facilitating effective SEO strategies in one cohesive dashboard.
CONVERSION FUNNELS: Analyze the visitor journey through critical site steps, helping to identify drop-off points and optimize conversion strategies.
CODESLESS GOALS AND REVENUE TRACKING: Easily set up goals and track relevant actions, such as form completions and downloads, without writing code.
EASY INTEGRATIONS: Compatible with existing tech stacks, including WordPress, WooCommerce, and Looker Studio, making implementation seamless for users.
UTM CAMPAIGN TRACKING: Automatically group and analyze traffic from UTM parameters to evaluate marketing campaign effectiveness effortlessly.
SUSTAINABILITY: Designed with environmental considerations in mind; a lightweight script reduces carbon footprint by decreasing site load times and overall resource consumption.
SIMPLE ANALYTICS DISPLAY: Offers an intuitive, consolidated view of all essential metrics, eliminating the complexity of multi-layered reports often found in traditional analytics tools.
PRIVACY-FRIENDLY MEASUREMENT: Operates without cookies or personal data collection, ensuring compliance with privacy regulations like GDPR and promoting user trust.
MULTI-SITE MANAGEMENT: Manage analytics for multiple sites from a single dashboard, streamlining oversight and reporting processes for businesses with diverse web properties.
PRICING
FREE: 30-day free trial with no credit card required; offers insights for up to 10,000 monthly pageviews on one site.
STARTER: $9 per month; includes performance insights for one site, three years of data retention, and essential features like email reports.
GROWTH: $29 per month; allows tracking for up to three sites and includes team management tools and shared links.
BUSINESS: $79 per month; supports up to ten sites with extended data retention and advanced features like revenue attribution and funnels.
ENTERPRISE: Custom pricing for 10+ sites, includes extensive API access, single sign-on (SSO), and priority support, tailored for larger organizations.
TECHSTACK
ANALYTICS MODEL: Utilizes a lightweight script that minimizes load impact while efficiently gathering analytics data.
DATA RETENTION: Offers varying retention periods based on pricing tiers, ensuring long-term access to valuable historical data.
API SUPPORT: Provides a customizable Stats API with different request limits tailored to user needs for data extraction and integration.
INTEGRATIONS: Seamless compatibility with portfolio management tools like Google Analytics import, WordPress, WooCommerce, and Looker Studio.
AUTHENTICATION: Features single sign-on (SSO) for enterprise customers, enhancing security and user management across multiple sites.
last update : January 31, 2026