Matomo
Matomo is a web and app analytics platform designed for teams that prioritize accuracy and user privacy. Unlike other analytics solutions, Matomo provides complete visibility into your traffic, allowing you to track 100% of your users without relying on estimates. It is trusted by over a million websites globally, ensuring not only precise data but also adherence to strict privacy standards. Matomo distinguishes itself with features that empower users to take control of their data while improving website performance through actionable insights. Its commitment to ethical data practices makes it the ideal choice for organizations who value transparency and consumer trust.
Basic Capabilities :
User-Friendly Interface, Comprehensive Traffic Tracking, Real-Time Data Analysis, Data Ownership, Privacy-First Compliance
Basic Capabilities :
User-Friendly Interface, Comprehensive Traffic Tracking, Real-Time Data Analysis, Data Ownership, Privacy-First Compliance
GOOD FOR
PERSONAL: Ideal for individual website owners or bloggers seeking accurate insights without compromising user privacy. Access their analytics for free or through cost-effective plans to optimize their online presence.
BUSINESS: Teams in marketing, product development, and analytics utilize Matomo to drive data-driven strategies. The platform enhances collaboration between departments through shared insights, improving overall business performance and customer engagement.
BUSINESS: Teams in marketing, product development, and analytics utilize Matomo to drive data-driven strategies. The platform enhances collaboration between departments through shared insights, improving overall business performance and customer engagement.
FEATURES
USER-FRIENDLY INTERFACE: Navigate through a simple and intuitive dashboard, making it easier than ever to access key analytics.
COMPREHENSIVE TRAFFIC TRACKING: Gain insights by tracking all available traffic, ensuring you never miss crucial user data.
REAL-TIME DATA ANALYSIS: Access and act on live data to make informed decisions promptly, boosting website performance.
DATA OWNERSHIP: Maintain complete ownership of your analytics data without relying on third-party services.
PRIVACY-FIRST COMPLIANCE: Align your analytics with strict privacy regulations, ensuring user trust and data compliance.
NO CONSENT REQUIRED: Use Matomo's features without needing consent, simplifying data collection processes.
MULTI-PLATFORM SUPPORT: Integrate Matomo into websites and mobile apps seamlessly for unified data collection.
CROSS-DEVICE TRACKING: Understand user behavior across devices to optimize their experience and conversions.
ETHICAL MARKETING GUIDES: Access resources like the Ethical Marketing Field Guide to build compliant marketing strategies.
IMPORT FROM GOOGLE ANALYTICS: Transition from Google Analytics easily by importing historical data into Matomo.
REPORTS AND FEATURES CUSTOMIZATION: Personalize analytics reports to suit your specific business needs and objectives.
COMPREHENSIVE TRAFFIC TRACKING: Gain insights by tracking all available traffic, ensuring you never miss crucial user data.
REAL-TIME DATA ANALYSIS: Access and act on live data to make informed decisions promptly, boosting website performance.
DATA OWNERSHIP: Maintain complete ownership of your analytics data without relying on third-party services.
PRIVACY-FIRST COMPLIANCE: Align your analytics with strict privacy regulations, ensuring user trust and data compliance.
NO CONSENT REQUIRED: Use Matomo's features without needing consent, simplifying data collection processes.
MULTI-PLATFORM SUPPORT: Integrate Matomo into websites and mobile apps seamlessly for unified data collection.
CROSS-DEVICE TRACKING: Understand user behavior across devices to optimize their experience and conversions.
ETHICAL MARKETING GUIDES: Access resources like the Ethical Marketing Field Guide to build compliant marketing strategies.
IMPORT FROM GOOGLE ANALYTICS: Transition from Google Analytics easily by importing historical data into Matomo.
REPORTS AND FEATURES CUSTOMIZATION: Personalize analytics reports to suit your specific business needs and objectives.
PRICING
FREE: Access basic features with full functionality at no cost, perfect for personal websites or small projects.
INDIVIDUAL: Available at $19/month or $199/year, unlocking advanced features and priority support for users.
BUSINESS: Tiered pricing starting at $79/user/month, with additional features like SSO/SAML, admin controls, and enhanced data visualization tools.
ENTERPRISE: Custom solutions tailored to your organization’s needs with a focus on security and compliance, including dedicated support and governance features.
INDIVIDUAL: Available at $19/month or $199/year, unlocking advanced features and priority support for users.
BUSINESS: Tiered pricing starting at $79/user/month, with additional features like SSO/SAML, admin controls, and enhanced data visualization tools.
ENTERPRISE: Custom solutions tailored to your organization’s needs with a focus on security and compliance, including dedicated support and governance features.
TECHSTACK
MODEL: Advanced algorithms designed for precise data processing and reporting capabilities.
RUNTIME: Cloud and on-premise options allow for flexible deployment based on user preferences.
DATA: Extensive tracking capabilities across multiple platforms and channels ensure comprehensive insights.
INTEGRATIONS: API-enabled integrations with various CMS, eCommerce, and other platforms for seamless data connectivity.
AUTH: Robust authentication options including SSO to meet enterprise security standards.
RUNTIME: Cloud and on-premise options allow for flexible deployment based on user preferences.
DATA: Extensive tracking capabilities across multiple platforms and channels ensure comprehensive insights.
INTEGRATIONS: API-enabled integrations with various CMS, eCommerce, and other platforms for seamless data connectivity.
AUTH: Robust authentication options including SSO to meet enterprise security standards.
last update : January 21, 2026