ANGIE .

Consult your brand / personal Brand Social media strategy. Let's discuss what are your challenges, problems and potentials.

Make it sharp and powerful.

1) Strategy and Direction
- Define content pillars, messaging, and brand voice
- Plan the weekly and monthly content calendar
- Align content to business goals (awareness, leads, sales, retention)

2) Content Production
- Create short-form videos, carousels, & supporting visuals
- Write hooks, captions, and on-screen copy optimized for retention
- Edit content for clarity, pacing, & platform best practices
- Repurpose one idea into multiple assets across platforms

3) Publishing and Channel Operations
- Schedule & publish posts across platforms
- Manage content organization, file - naming, and asset library
- Coordinate simple campaigns & launches.

4) Community and Engagement
- Respond to comments & messages w/ guidelines
- Encourage conversations to increase reach

5) Performance Tracking and Optimization
- Weekly performance summary (reach, saves, shares, clicks, leads)
- Identify what content formats and topics are winning

Core Responsibilities
- Strategy: audience, positioning, brand voice, content pillars, platform roles.
- Planning: monthly themes, weekly calendar, content mix, posting cadence, repurposing rules.
- Creative Briefs: hook, angle, structure, proof, CTA, references for every asset.
- Campaigns & Funnel: launch plans, lead magnets, offer messaging, DM scripts, landing CTA flow.
- Creative Direction: standards for hooks, storytelling, visual consistency; feedback and approvals.
- Optimization: weekly review, testing roadmap (hooks, formats, timings), iteration based on metrics.

Deliverables
- Strategy one-pager (audience, pillars, voice, platform plan)
- Monthly plan + campaigns
- Weekly calendar + briefs
- Hook bank + idea backlog
- Weekly performance notes + next actions